They profit. You get blamed. They fly private. You pay carbon tax.

And somewhere along the way, what started as a real environmental crisis turned into a brand. A campaign. A system designed to sell you guilt while protecting power.

Let’s be clear. Climate change is real. The science is consistent. Temperatures are rising. Ice is melting. Storms are stronger. That part isn’t up for debate.

But what’s built around it? That’s where the doubt begins. And not because people are ignorant — because they’ve been paying attention.

The Marketing of a Crisis

Every major brand now wants to be “climate-conscious.” Your shampoo is carbon-neutral. Your airline lets you buy offsets. Meanwhile, the companies doing the most damage slap a green label on it and call it progress.

While you’re being told to skip plastic and change your lightbulbs, oil companies hit record profits and world leaders do photo ops next to private jets.

This isn’t environmental responsibility. It’s PR.

The Blame Game

Individual action is real. It matters. But not when it’s used to cover for the inaction — or straight-up damage — caused by the same institutions pointing the finger at you.

When the guilt is targeted at ordinary people and the profits flow upward, people start to question the whole thing. Not because the science is wrong. But because the hypocrisy is loud.

So Yes, Climate Change Is Real

But the system built around it — the marketing, the manipulation, the monetisation — is why people stop listening. It’s why they ask, “If this is real, why does it feel like a scam?”

That’s not ignorance. That’s critical thinking.

Frequently Asked Questions

Is climate change real?
Yes. Climate change is real and backed by decades of scientific research and global data. The Earth’s temperature is rising, largely due to human activity.

Why do people question climate change?
Because the messaging has become political, profit-driven, and often hypocritical. People don’t doubt the science. They doubt the system selling it.

What are the real signs of climate change?
Rising global temperatures, shrinking ice sheets, extreme weather events, sea level rise, and ocean acidification are all indicators backed by evidence.

Who benefits from climate marketing?
Large corporations, political figures, and brands often profit from climate messaging while continuing harmful practices behind the scenes.

Can you believe in climate change and still question the narrative?
Absolutely. Questioning how the message is used doesn’t make you anti-science. It makes you someone who thinks critically about power and influence.